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~person:"Esch, Franz-Rudolf"
~person:"Roschk, Holger"
~subject:"Einzelhandel"
~subject:"Konsumentenverhalten"
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Esch, Franz-Rudolf
Roschk, Holger
Grewal, Dhruv
13
Roggeveen, Anne L.
9
Nordfält, Jens
7
Willems, Kim
6
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Pleasant ambient scents : a meta-analysis of customer responses and situational contingencies
Roschk, Holger
;
Hosseinpour, Masoumeh
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10012176465
Saved in:
2
Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color
Roschk, Holger
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10011721817
Saved in:
3
Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment
Loureiro, Sandra Maria Correira
;
Roschk, Holger
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10010338512
Saved in:
4
Ein konzeptionelles Modell zum Suchverhalten von Kunden in Einzelhandelsunternehmen
Esch, Franz-Rudolf
- In:
Handelsforschung
12
(
1997
),
pp. 297-314
Persistent link: https://www.econbiz.de/10001229926
Saved in:
5
Umsetzung erlebnisbetonter Positionierungskonzepte in der Ladengestaltung von Handelsunternehmen
Esch, Franz-Rudolf
- In:
Handelsforschung
10
(
1995
),
pp. 287-312
Persistent link: https://www.econbiz.de/10001220162
Saved in:
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