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~person:"Esch, Franz-Rudolf"
~person:"Smith, N. Craig"
~type_genre:"Case study"
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Search: subject:"Management"
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Brand management
13
Markenführung
13
Corporate Social Responsibility
5
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5
Brand
3
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3
Stakeholder
3
Strategisches Management
3
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BASF SE
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German
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Esch, Franz-Rudolf
Smith, N. Craig
Smith, Alan D.
24
Schmid, Stefan
20
Bruhn, Manfred
17
Gassmann, Oliver
17
Zentes, Joachim
17
Gleich, Ronald
14
Herstatt, Cornelius
14
Horváth, Péter
14
Willcocks, Leslie
13
Wirtz, Bernd W.
13
Lacity, Mary Cecelia
12
Töpfer, Armin
12
Whittington, Richard
12
Bieger, Thomas
11
Foroudi, Pantea
11
Johnson, Gerry
11
Siegfried, Patrick
11
Angwin, Duncan
10
Kaudela-Baum, Stephanie
10
Lindgreen, Adam
10
Meffert, Heribert
10
Müller-Stewens, Günter
10
Scholes, Kevan
10
Ghauri, Pervez N.
9
Glowik, Mario
9
Hess, Thomas
9
Krcmar, Helmut
9
Macharzina, Klaus
9
Melewar, T. C.
9
Pan, Shan L.
9
Reichwald, Ralf
9
Ritz, Adrian
9
Swoboda, Bernhard
9
Sydow, Jörg
9
Antony, Jiju
8
Barmeyer, Christoph I.
8
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8
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Best practice der Markenführung
11
Mainstreaming corporate responsibility
5
Faculty & research / Insead : working paper series
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
22
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1
What's at stake? : stakeholder engagement strategy as the key to sustainable growth
Smith, N. Craig
;
Ansett, Sean
;
Erez, Lior
-
2011
Persistent link: https://www.econbiz.de/10008901939
Saved in:
2
Managing sustainable business : an executive education case and textbook : a book of 32 texts and case studies from across a wide range of business sectors around a managerial fram...
Lenssen, Gilbert G.
(
ed.
);
Smith, N. Craig
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011845485
Saved in:
3
Corporate Brand
Management
: Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
(
ed.
);
Tomczak, Torsten
(
ed.
); …
-
2019
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012033467
Saved in:
4
Corporate Brand
Management
: Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
(
ed.
);
Tomczak, Torsten
(
ed.
); …
-
2014
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014010687
Saved in:
5
Mainstreaming corporate responsibility
Smith, N. Craig
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003788354
Saved in:
6
The Wal-Mart supply chain controversy
Smith, N. Craig
;
Crawford, Robert J.
- In:
Mainstreaming corporate responsibility
,
(pp. 554-572)
.
2009
Persistent link: https://www.econbiz.de/10003855424
Saved in:
7
Norsk Hydro ASA : sustainable PVC at Hydro Polymers?
Smith, N. Craig
;
Brennan, Josephine
- In:
Mainstreaming corporate responsibility
,
(pp. 382-416)
.
2009
Persistent link: https://www.econbiz.de/10003855403
Saved in:
8
Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003717280
Saved in:
9
Aufbau und Entwicklung der Marke eBay : vom virtuellen Angebot zum Kauferlebnis
Justus, Philipp
;
Esch, Franz-Rudolf
;
Brunner, Christian …
- In:
Best practice der Markenführung
,
(pp. 61-78)
.
2009
Persistent link: https://www.econbiz.de/10003770977
Saved in:
10
Aktives
Management
der Corporate Brand BASF
Gress, Felix
;
Kiefer, Hans
;
Esch, Franz-Rudolf
;
Roth, Simone
- In:
Best practice der Markenführung
,
(pp. 79-98)
.
2009
Persistent link: https://www.econbiz.de/10003770979
Saved in:
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