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~person:"Esch, Franz-Rudolf"
~person:"Volpato, Giuseppe"
~subject:"Brand management"
~type:"article"
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Strategie und Technik des Automobilmarketing
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Die Mitarbeiter durch den Handel zu Markenbotschaftern machen
Esch, Franz-Rudolf
;
Frisch, Jutta
;
Gawlowski, Dominika
- In:
Strategie und Technik des Automobilmarketing
,
(pp. 301-330)
.
2013
Persistent link: https://www.econbiz.de/10010426293
Saved in:
2
Kundenwünsche erkennen und Kundensegmente adressieren
Esch, Franz-Rudolf
;
Einem, Elisabeth von
;
Rühl, Vanessa
- In:
Strategie und Technik des Automobilmarketing
,
(pp. 61-89)
.
2013
Persistent link: https://www.econbiz.de/10010426305
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