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~person:"Esch, Franz-Rudolf"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~subject:"Schätzung"
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Marketing : ZFP ; journal of research and management
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Wirkung von Limited Editions im FMCG-Bereich
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
4
,
pp. 234-254
Persistent link: https://www.econbiz.de/10003908000
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