//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Esch, Franz-Rudolf"
~subject:"Consumer goods marketing"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer goods marketing
Markenführung
22
Brand management
20
Brand
6
Brand image
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenartikel
6
Markenimage
6
Theorie
6
Theory
6
Advertising effects
4
Marketing management
4
Marketingmanagement
4
Werbewirkung
4
Deutschland
3
Germany
3
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Cognition
2
Einzelhandel
2
Internet
2
Kognition
2
Luxury goods
2
Luxusgüter
2
Relationship marketing
2
Retail trade
2
Value creation
2
Viral marketing
2
Virales Marketing
2
Advertising planning
1
Aromastoff
1
Brand experience
1
Brand familiarity
1
Brand strength
1
Börsenkurs
1
Communication
1
Consumer goods industry
1
Controlling
1
Corporate culture
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1
Aufsatz im Buch
1
Book section
1
Language
All
German
1
Author
All
Esch, Franz-Rudolf
Diller, Hermann
2
Gierl, Heribert
2
Völckner, Franziska
2
Ballot, Eric
1
Baumgarth, Carsten
1
Bawa, Anupam
1
Beinert, Markus
1
Benkenstein, Martin
1
Berghoff, Hartmut
1
Berry, Leonard L.
1
Bhattacharyya, Kaberi
1
Borghini, Stefania
1
Böhm, Andreas
1
Chapman, Craig J.
1
Chikweche, Tendai
1
Dannewald, Till
1
Davis-Sramek, Beth
1
Decker, Reinhold
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Dichtl, Erwin
1
Dollet, Jean Noel
1
Dotzel, Thomas
1
Driest, Frank van den
1
Díaz, Angel
1
Efrat, Kalanit
1
Ernst, Holger
1
Fernández-Moya, María Eugenia
1
Fischer, Marc
1
Fletcher, Richard
1
Friedrich, Stephan A.
1
Gedenk, Karen
1
Germain, Richard
1
Goldbach, Maria
1
Golfetto, Francesca
1
Graham, Charles D. A.
1
Großmann, Tina
1
Hawking, Paul
1
Helm, Roland
1
more ...
less ...
Published in...
All
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mental Convenience beim Einkaufen
Esch, Franz-Rudolf
;
Rutenberg, Jan
- In:
Thexis : Fachzeitschrift für Marketing ; …
21
(
2004
)
4
,
pp. 22-26
Persistent link: https://www.econbiz.de/10002227532
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->