//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Esch, Franz-Rudolf"
~subject:"Interne Markenführung"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Interne Markenführung
Brand management
52
Markenführung
52
Marketing management
12
Marketingmanagement
12
Deutschland
10
Germany
10
Advertising effects
9
Brand image
9
Markenimage
9
Werbewirkung
9
Arbeitsverhalten
6
Automotive industry
6
Beziehungsmarketing
6
Kfz-Industrie
6
Relationship marketing
6
Work behaviour
6
Brand
5
Markenartikel
5
Public relations
5
Öffentlichkeitsarbeit
5
Psychology of advertising
4
Werbepsychologie
4
Advertising
3
Communication
3
Consumer behaviour
3
Controlling
3
Corporate reputation
3
Erfolgsfaktor
3
Firmenimage
3
Internal branding
3
Kommunikation
3
Konsumentenverhalten
3
Leadership
3
Management control
3
Personalführung
3
Success factor
3
Theorie
3
Theory
3
Werbung
3
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Book section
Aufsatz im Buch
3
Aufsatzsammlung
1
Language
All
German
3
Author
All
Esch, Franz-Rudolf
Tomczak, Torsten
10
Henkel, Sven
6
Kernstock, Joachim
6
Wentzel, Daniel
6
Brexendorf, Tim Oliver
4
Herrmann, Andreas
2
Jenewein, Wolfgang
2
Knörle, Christian
2
Morhart, Felicitas
2
Schmidt, Holger J.
2
Walter, Benjamin von
2
Abrar, Muhammad
1
Ahmad, Bashir
1
Ali, Mohsin
1
Bari, Muhammad Waseem
1
Bartsch, Silke
1
Blankenberg, Nina
1
Bookman, Sonia
1
Brüggemann, Christopher
1
Buckley, Ed
1
Chatchai Pitsaphol
1
Fantapié Altobelli, Claudia
1
Fatima, Afsheen
1
Fichtel, Sina
1
Fortini-Campbell, Lisa
1
Gulzar, Muhammad Awais
1
Göç, Kubilayhan
1
Herbst, Scott A.
1
Keller, Kevin Lane
1
Keuper, Frank
1
Khan, Ahmad Sohail
1
Khanyapuss Punjaisri
1
Khuhro, Saima
1
Kreutzer, Ralf T.
1
Krobath, Karin
1
Martens, Cheryl
1
Meyer, Anton
1
Naidoo, Rajani
1
Nasir, Hafsa
1
more ...
less ...
Published in...
All
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Best practice der Markenführung
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Behavioral Branding : Markenverhalten managen
Esch, Franz-Rudolf
- In:
Best practice der Markenführung
,
(pp. 3-19)
.
2009
Persistent link: https://www.econbiz.de/10003770937
Saved in:
2
Interne Markenführung im Kontext von Mergers & Acquisitions
Esch, Franz-Rudolf
;
Knörle, Christian
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 257-276)
.
2009
Persistent link: https://www.econbiz.de/10003856705
Saved in:
3
Interne Markenführung im Kontext von Mergers & Acquisitions
Esch, Franz-Rudolf
;
Knörle, Christian
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 257-276)
.
2008
Persistent link: https://www.econbiz.de/10003599932
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->