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~person:"Esch, Franz-Rudolf"
~subject:"Marketingmanagement"
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Produktverpackung : das fünfte Element im Marketing-Mix
Langner, Tobias
;
Esch, Franz-Rudolf
;
Kühn, Jochen
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 285-314)
.
2009
Persistent link: https://www.econbiz.de/10003766067
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