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~person:"Esch, Franz-Rudolf"
~subject:"Perception"
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Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog Februar 2004]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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The impact of influencer marketing on perception and experience of unknown, weak and strong brands
Pitz, Julia
;
Köhler, Isabelle
;
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
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Was eine Marke ist, bestimmt der Kunde
Wübbenhorst, Klaus L.
;
Esch, Franz-Rudolf
- In:
Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog …
,
(pp. 11-49)
.
2004
Persistent link: https://www.econbiz.de/10003849403
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