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~person:"Esch, Franz-Rudolf"
~subject:"Product design"
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Product design
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Esch, Franz-Rudolf
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Strategie und Technik des Automobilmarketing
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The journal of product & brand management
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Impact of symbolic product design on brand evaluations
Brunner, Christian Boris
;
Ullrich, Sebastian
;
Jungen, Patrik
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10011548914
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2
Automobile durch Automobildesign markenspezifisch gestalten
Esch, Franz-Rudolf
;
Hanisch, Johannes
- In:
Strategie und Technik des Automobilmarketing
,
(pp. 97-124)
.
2013
Persistent link: https://www.econbiz.de/10010426303
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