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~person:"Esch, Franz-Rudolf"
~subject:"Strategisches Management"
~type_genre:"Company information"
~type_genre:"Lehrbuch"
~type_genre:"Systematic review"
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Handbuch Strategische Kommunikation : Grundlagen - innovative Ansätze - praktische Umsetzungen
Bruhn, Manfred
(
ed.
);
Esch, Franz-Rudolf
(
ed.
); …
-
2016
-
2., vollständig überarbeitete und erweiterte Auflage
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