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~person:"Esch, Thorsten"
~person:"Müller, Patrick Markus"
~person:"Wang, Wei-yue"
~subject:"Markenarchitektur"
~type_genre:"Case study"
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Esch, Thorsten
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Best practice der Markenführung
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Journal of general management
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ECONIS (ZBW)
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Bewertung der Corporate Brand im Private Banking
Müller, Patrick Markus
-
2012
Persistent link: https://www.econbiz.de/10009630764
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2
Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
Saved in:
3
Von der Wurst zur Marke : Aufbau der Dachmarke Rügenwalder Mühle
Rauffus, Christian
;
Röben, Godo
;
Esch, Thorsten
- In:
Best practice der Markenführung
,
(pp. 39-59)
.
2009
Persistent link: https://www.econbiz.de/10003770976
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