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Search: "Services marketing quarterly"
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Services marketing quarterly
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OLC EcoSci
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ECONIS (ZBW)
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1
An exploratory study of consumer-based brand equity in Turkish banking industry
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
Services marketing quarterly
32
(
2011
)
4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10009388098
Saved in:
2
An Exploratory Study of Consumer-Based Brand Equity in Turkish Banking Industry
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
Services marketing quarterly
32
(
2011
)
4
,
pp. 282-302
Persistent link: https://www.econbiz.de/10009329246
Saved in:
3
Using mystery shopping to compare the service quality of banks in Turkey
Pinar, Musa
;
Eser, Zeliha
;
Strasser, Sandy
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003953040
Saved in:
4
Building a university brand from within : university administrators' perspectives of internal branding
Judson, Kimberly M.
;
Aurand, Timothy W.
;
Gorchels, Linda
; …
- In:
Services marketing quarterly
30
(
2009
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10003839174
Saved in:
5
Building a University Brand from Within: University Administrators' Perspectives of Internal Branding
Judson, Kimberly
;
Aurand, Timothy
;
Gorchels, Linda
; …
- In:
Services marketing quarterly
30
(
2009
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10008178446
Saved in:
6
Using Mystery Shopping to Compare the Service Quality of Banks in Turkey
Pinar, Musa
;
Eser, Zeliha
;
Strasser, Sandy
- In:
Services marketing quarterly
31
(
2009
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10009266498
Saved in:
7
Building a University Brand from Within: University Administrators' Perspectives of Internal Branding
Judson, Kimberly M.
;
Aurand, Timothy W.
;
Gorchels, Linda
; …
- In:
Services marketing quarterly
30
(
2008
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10009266567
Saved in:
8
Building a University Brand from Within: University Administrators' Perspectives of Internal Branding
Judson, Kimberly
;
Aurand, Timothy
;
Gorchels, Linda
; …
- In:
Services marketing quarterly
30
(
2008
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10008172363
Saved in:
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