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~person:"Eser, Zeliha"
~person:"Rajaobelina, Lova"
~subject:"Marken"
~subject:"Markenimage"
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Marken
Markenimage
Beziehungsmarketing
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Dienstleistungsqualität
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Electronic Banking
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3
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Service quality
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Bank
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Bank marketing
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Brand image
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Canada
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Kanada
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Key account management
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Markenführung
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Market research
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Marktforschung
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Eser, Zeliha
Rajaobelina, Lova
Fatma, Mobin
2
Girard, Tulay
2
Khan, Imran
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Pinar, Musa
2
Rahman, Zillur
2
Amoako, George Kofi
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Anabila, Peter
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Aspara, Jaakko
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Bang, Nguyen
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Buil, Isabel
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Moorthi, Y. L. R.
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Pardos Martínez, Eva
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Sharifah Faridah Syed Alwi
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The international journal of bank marketing : IJBM
2
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ECONIS (ZBW)
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Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
2
Consumer-based brand equity in banking industry : a comparison of local and global banks in Turkey
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 359-375
Persistent link: https://www.econbiz.de/10009581844
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