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~person:"Eser, Zeliha"
~type_genre:"Article in journal"
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Search: "Services marketing quarterly"
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Eser, Zeliha
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Services marketing quarterly
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ECONIS (ZBW)
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An exploratory study of consumer-based brand equity in Turkish banking industry
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
Services marketing quarterly
32
(
2011
)
4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10009388098
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2
Using mystery shopping to compare the service quality of banks in Turkey
Pinar, Musa
;
Eser, Zeliha
;
Strasser, Sandy
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003953040
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