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~person:"Esteban-Millat, Irene"
~person:"Gázquez-Abad, Juan Carlos"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
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Einzelhandel
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Retail assortment
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Esteban-Millat, Irene
Gázquez-Abad, Juan Carlos
Feller, Marc
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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ECONIS (ZBW)
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
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