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~person:"Esteban-Millat, Irene"
~subject:"Konsumentenverhalten"
~type_genre:"Conference paper"
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Konsumentenverhalten
Assortment
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Consumer behaviour
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Einzelhandel
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Handelsmarke
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Retail assortment
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
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2
The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
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