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~person:"Esteban-Millat, Irene"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Esteban-Millat, Irene
Grewal, Dhruv
41
Swoboda, Bernhard
31
Pantano, Eleonora
27
Richards, Timothy J.
26
Gil Saura, Irene
22
Schramm-Klein, Hanna
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Cheng, T. C. E.
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Khare, Arpita
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Chen, Jing
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Willems, Kim
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Geyskens, Inge
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Breugelmans, Els
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
International journal of retail & distribution management
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
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2
The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
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3
The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 782-807
Persistent link: https://www.econbiz.de/10011775713
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