//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Esteves, Rosa-Branca"
~person:"Skiera, Bernd"
~person:"Soberman, David A."
~subject:"Advertising planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Abschöpfungspreispolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Preisdifferenzierung
36
Price discrimination
36
Theorie
22
Theory
22
Preismanagement
15
Pricing strategy
15
Consumer behaviour
12
Konsumentenverhalten
12
Brand
5
Competitive price discrimination
5
Deutschland
5
Germany
5
Markenartikel
5
Welfare
4
Welfare analysis
4
Wohlfahrtsanalyse
4
Advertising
3
Customer recognition
3
Digitale Dienste
3
E-commerce
3
Einzelhandelspreis
3
Electronic Commerce
3
Internet
3
Retail price
3
Web-based service
3
Werbeplanung
3
Werbung
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Brand management
2
Demand-side management
2
Dienstleistungssektor
2
Direct selling
2
Direktvertrieb
2
Estimation
2
Game theory
2
Gattungsmarke
2
Generic brand
2
Gewinn
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
3
Author
All
Esteves, Rosa-Branca
Skiera, Bernd
Soberman, David A.
Iyer, Ganesh
2
Galeotti, Andrea
1
Moraga-González, José Luis
1
Resende, Joana
1
Villas-Boas, J. Miguel
1
Villas-Boas, Miguel
1
more ...
less ...
Published in...
All
Faculty & research / Insead : working paper series
2
International journal of industrial organization
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Personalized pricing and advertising : who are the winners?
Esteves, Rosa-Branca
;
Resende, Joana
- In:
International journal of industrial organization
63
(
2019
),
pp. 239-282
Persistent link: https://www.econbiz.de/10012320574
Saved in:
2
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
rev
Persistent link: https://www.econbiz.de/10002677213
Saved in:
3
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002343478
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->