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~person:"Estevez, Macarena"
~person:"Højgaard, Bjarne"
~type_genre:"Article in journal"
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Estevez, Macarena
Højgaard, Bjarne
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Calculation of marketing ROI in marketing mix models, from ROMI, to marketing-created value for shareholders, EVAM
Méndez Suárez, Mariano
;
Estevez, Macarena
- In:
Universia business review : UBR
(
2016
)
52
,
pp. 18-75
Persistent link: https://www.econbiz.de/10011759903
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Optimal risk control for a large corporation in the presence of returns on investments
Højgaard, Bjarne
;
Taksar, Michael I.
- In:
Finance and stochastics
5
(
2001
)
4
,
pp. 527-547
Persistent link: https://www.econbiz.de/10001614610
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