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~person:"Evanschitzky, Heiner"
~person:"Grönroos, Christian"
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Beziehungsmarketing
54
Relationship marketing
54
Consumer behaviour
16
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Lieferantenmanagement
13
Supplier relationship management
13
Customer satisfaction
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Evanschitzky, Heiner
Grönroos, Christian
Bruhn, Manfred
132
Homburg, Christian
130
Kumar, V.
80
Huber, Frank
58
Bauer, Hans H.
55
Verhoef, Peter C.
55
Han, Heesup
53
Stauss, Bernd
51
Herrmann, Andreas
49
Piller, Frank T.
49
Hollebeek, Linda D.
46
Krafft, Manfred
45
Hippner, Hajo
40
Palmatier, Robert W.
40
Gil Saura, Irene
37
Helmke, Stefan
37
Mattila, Anna S.
37
Reichwald, Ralf
37
Stock-Homburg, Ruth
37
Wiedmann, Klaus-Peter
37
Wilde, Klaus D.
36
Töpfer, Armin
35
Eggert, Andreas
33
Georgi, Dominik
33
Hadwich, Karsten
33
Smith, Alan D.
33
Belz, Christian
32
Van den Poel, Dirk
32
Matzler, Kurt
31
Mittal, Vikas
31
Thaichon, Park
31
Uebel, Matthias
31
Neslin, Scott A.
30
Prentice, Catherine
30
Schüller, Anne M.
30
Svensson, Göran
30
Kleinaltenkamp, Michael
29
Günter, Bernd
28
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Journal of business research : JBR
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SpringerLink / Bücher
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A reader in marketing communications
1
Auch in: Journal of Value Chain Management
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Corporate brand and corporate reputation
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Die Betriebswirtschaft : DBW
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Electronic retailing
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
1
Handbook of relationship marketing
1
Handbuch Kundenbindungsmanagement
1
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Kundenmanagement
1
Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Managing service quality : MSQ ; an international journal
1
Marketing letters : a journal of research in marketing
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
58
USB Cologne (EcoSocSci)
3
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1
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
2
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
3
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
4
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
5
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
6
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
7
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
8
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
9
Relationship marketing readiness : theoretical background and measurement directions
Grönroos, Christian
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
Saved in:
10
Mood regulation, customer participation, and customer value creation in hospitality services
Taheri, Babak
;
Coelho, Filipe
;
Sousa, Carlos M. P.
; …
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3063-3081
Persistent link: https://www.econbiz.de/10011804932
Saved in:
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