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~person:"Evanschitzky, Heiner"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Markenführung
Relationship marketing
Beziehungsmarketing
28
Deutschland
16
Consumer behaviour
15
Konsumentenverhalten
15
Customer satisfaction
14
Germany
14
Kundenzufriedenheit
14
Lieferantenmanagement
9
Supplier relationship management
9
Brand management
6
Bundling strategy
6
Business network
6
Dienstleistungsqualität
6
Leistungsbündel
6
Management
6
Service quality
6
Unternehmensnetzwerk
6
Beschwerdemanagement
5
Complaint management
5
Dienstleistungssektor
5
Erfolgsfaktor
5
Netzwerkmanagement
5
B-to-B-Marketing
4
Business-to-business marketing
4
Service industry
4
Switching behaviour
4
Switching costs
4
Vertrieb
4
Wechselverhalten
4
Wettbewerbsstrategie
4
Arbeitszufriedenheit
3
Dienstleistung
3
Dienstleistungsbetrieb
3
Dienstleistungsmarketing
3
Franchising
3
Internationaler Vergleich
3
Job satisfaction
3
Marketing
3
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30
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2
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22
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22
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8
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8
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English
19
German
13
Author
All
Evanschitzky, Heiner
Bruhn, Manfred
145
Burmann, Christoph
122
Homburg, Christian
118
Esch, Franz-Rudolf
110
Kumar, V.
90
Huber, Frank
88
Baumgarth, Carsten
78
Melewar, T. C.
78
Bauer, Hans H.
76
Herrmann, Andreas
67
Han, Heesup
66
Verhoef, Peter C.
65
Wiedmann, Klaus-Peter
61
Meffert, Heribert
60
Ahlert, Dieter
58
Bang, Nguyen
56
Keller, Kevin Lane
56
Hollebeek, Linda D.
51
Piller, Frank T.
47
Swoboda, Bernhard
47
Stauss, Bernd
46
Balmer, John M. T.
45
Krafft, Manfred
45
Loureiro, Sandra Maria Correia
43
De Chernatony, Leslie
42
Phau, Ian
42
Foroudi, Pantea
41
Fournier, Susan
41
Palmatier, Robert W.
41
Tomczak, Torsten
41
Mattila, Anna S.
40
Gil Saura, Irene
39
Vrontis, Demetris
39
Thaichon, Park
38
Merrilees, Bill
37
Mittal, Vikas
37
Hippner, Hajo
35
Ko, Eunju
35
Walsh, Gianfranco
35
Meyer, Anton
34
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Journal of retailing
3
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of service research : JSR
2
SpringerLink / Bücher
2
Applied Marketing Science / Angewandte Marketingforschung
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Electronic retailing
1
Handbuch Kundenbindungsmanagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International studies of management and organization
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Journal of business economics : JBE
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Kundenmanagement
1
Marketing letters : a journal of research in marketing
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
32
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1
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
4
Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri
;
Evanschitzky, Heiner
;
Rudd, John
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1006
Persistent link: https://www.econbiz.de/10010194421
Saved in:
5
Securing business-to-business relationships : the impact of switching costs
Blut, Markus
;
Evanschitzky, Heiner
;
Backhaus, Christof
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
Saved in:
6
Satisfaction with complaint handling : a replication study on its determinants in a business-to-business context
Brock, Christian
;
Blut, Markus
;
Evanschitzky, Heiner
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 319-322
Persistent link: https://www.econbiz.de/10009779946
Saved in:
7
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
8
Mood regulation, customer participation, and customer value creation in hospitality services
Taheri, Babak
;
Coelho, Filipe
;
Sousa, Carlos M. P.
; …
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3063-3081
Persistent link: https://www.econbiz.de/10011804932
Saved in:
9
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
Saved in:
10
New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link
Nagengast, Liane
;
Evanschitzky, Heiner
;
Blut, Markus
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 408-427
Persistent link: https://www.econbiz.de/10010408213
Saved in:
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