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~person:"Ewing, Michael"
~person:"Kumar, V."
~subject:"Bayes-Statistik"
~subject:"Buyer acceptance"
~subject:"Markenführung"
~subject:"Virales Marketing"
~type:"article"
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Bayes-Statistik
Buyer acceptance
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Virales Marketing
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14
Business-to-business marketing
14
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8
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6
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Ewing, Michael
Kumar, V.
Baumgarth, Carsten
6
Christodoulides, George
6
Binckebanck, Lars
4
Sarkar, Soumya
4
Brown, Brian P.
3
Keller, Kevin Lane
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Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
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Singh, Jaywant
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Ind, Nicholas
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
6
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1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
3
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
4
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
5
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
6
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
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