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~person:"Förster, Friedrich"
~person:"Gary-Bobo, Robert"
~person:"Gauler, Anja"
~subject:"Advertising industry"
~type_genre:"Graue Literatur"
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Förster, Friedrich
Gary-Bobo, Robert
Gauler, Anja
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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ECONIS (ZBW)
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Medien- und Kommunikationswirtschaft in Hessen : eine Untersuchung der Branchenstruktur und des spezifischen Arbeitskräftebedarfs
Gauler, Anja
-
2001
Persistent link: https://www.econbiz.de/10013430474
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2
Informative advertising and competition : a non-cooperative approach
Gary-Bobo, Robert
;
Michel, Philippe
-
1988
Persistent link: https://www.econbiz.de/10011842999
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Die Verwendung computergestützter Modelle der Werbeerfolgskontrolle und -prognose in der Unternehmenspraxis : Ergebnisse einer empirischen Untersuchung
Fritz, Thomas
-
1987
Persistent link: https://www.econbiz.de/10013416632
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