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~person:"Förster, Kati"
~subject:"Deutschland"
~subject:"Großbritannien"
~subject:"Impact assessment"
~type_genre:"Fallstudie"
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Förster, Kati
Fülbier, Rolf Uwe
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ECONIS (ZBW)
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Key success factors of TV brand management : an international case study analysis
Förster, Kati
- In:
Journal of media business studies
8
(
2011
)
4
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579021
Saved in:
2
Strategien erfolgreicher TV-Marken : eine internationale Analyse
Förster, Kati
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904874
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