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~person:"Führ, Martin"
~person:"Labrecque, Lauren I."
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Führ, Martin
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ECONIS (ZBW)
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To be or not to be different : exploration of norms and benefits of color differentiation in the marketplace
Labrecque, Lauren I.
;
Milne, George R.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009742803
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2
Exciting red and competent blue : the importance of color in marketing
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 711-727
Persistent link: https://www.econbiz.de/10009621879
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3
Produktrisiken und ihre Bewältigung - am Beispiel organischer Lösemittel in Farben und Lacken
Bizer, Kilian
;
Führ, Martin
- In:
Umweltrisikopolitik
,
(pp. 206-217)
.
1999
Persistent link: https://www.econbiz.de/10001468370
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