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~person:"Füller, Johann"
~person:"Gokhale, Jayendra S."
~person:"Ofek, Elie"
~subject:"Advertising"
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Füller, Johann
Gokhale, Jayendra S.
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Pelsmacker, Patrick de
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Journal of international business and economics : JIBE
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
2
Product life-cycle : new products, quality, substitutes and advertising in the theatrical movie markets
Gokhale, Jayendra S.
;
Wilson, Wesley W.
- In:
Journal of international business and economics : JIBE
17
(
2017
)
4
,
pp. 119-140
Persistent link: https://www.econbiz.de/10011800776
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