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~person:"Füller, Johann"
~person:"Harrigan, Paul"
~person:"Pitt, Leyland F."
~person:"Walsh, Gianfranco"
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Füller, Johann
Harrigan, Paul
Pitt, Leyland F.
Walsh, Gianfranco
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
32
Bailey, Michael
29
Qiu, Liangfei
29
Whinston, Andrew B.
28
Hajli, Nick
26
Ozuem, Wilson
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Law, Chun Hung Roberts
23
Saxton, Gregory D.
23
Stephen, Andrew T.
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Tan, Yong
23
Loureiro, Sandra Maria Correia
22
Martínez-López, Francisco J.
21
Petrova, Maria
20
Sabatini, Fabio
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Filieri, Raffaele
19
Rita, Paulo
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Allcott, Hunt
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Flavián Blanco, Carlos
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Kreutzer, Ralf T.
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Kummer, Michael E.
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Leimeister, Jan Marco
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Agnihotri, Raj
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Enikolopov, Ruben
17
Gu, Bin
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Krcmar, Helmut
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Ruyter, Ko de
17
Tochtermann, Klaus
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Vrontis, Demetris
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Wirtz, Bernd W.
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Hinz, Oliver
16
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ECONIS (ZBW)
83
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1
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
3
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
6
The perfect match! : open innovation platforms : assets for collaborative start-ups
Bereczki, Izabella
;
Füller, Johann
;
Stănculescu, Oana
- In:
International journal of entrepreneurship and …
26
(
2022
)
3/4
,
pp. 133-160
Persistent link: https://www.econbiz.de/10014310816
Saved in:
7
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
8
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
9
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
10
Digital war for talent : how profile reputations on company rating platforms drive job seekers' application intentions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Ivens, Stefan
- In:
Journal of vocational behavior
131
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013271229
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