//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Füller, Johann"
~person:"Ofek, Elie"
~subject:"Advertising"
~subject:"Trend"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markteinführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Trend
New product development
25
Produktentwicklung
25
Consumer behaviour
8
Innovation management
8
Innovationsmanagement
8
Konsumentenverhalten
8
Customer integration
7
Innovation
7
Kundenintegration
7
Social Web
7
Social web
7
Decision under uncertainty
4
Entscheidung unter Unsicherheit
4
Ankündigungseffekt
3
Announcement effect
3
Brand management
3
Innovation diffusion
3
Innovationsdiffusion
3
Markenführung
3
Market entry
3
Market research
3
Markteintritt
3
Marktforschung
3
Beziehungsmarketing
2
Brand
2
Brand image
2
Crowdsourcing
2
Internet marketing
2
Markenartikel
2
Markenimage
2
Online-Marketing
2
Relationship marketing
2
Viral marketing
2
Virales Marketing
2
Absatz
1
Adoption <Marketing>
1
Betriebliche Wertschöpfung
1
Brand co-creation
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
2
German
1
Author
All
Füller, Johann
Ofek, Elie
Pelsmacker, Patrick de
3
Chen, Chien-wei
2
Chintagunta, Pradeep K.
2
Dens, Nathalie
2
Hariharan, Vijay Ganesh
2
Kamm, Friederike
2
Kwon, Changhyun
2
Suk, Inho
2
Talukdar, Debabrata
2
Wathieu, Luc
2
Aichner, Thomas
1
Allaway, Arthur W.
1
Baccarella, Christian Vincenzo
1
Barroso, Alicia
1
Bettels, Jannick
1
Bhargava, Mukesh
1
Bussian, Kim Naike
1
Chakravarti, Amitav
1
Charan, Ashok
1
Chatterjee, Rabikar
1
Cheng, Susu
1
Chiang, Min-Hsien
1
D'Souza, Giles
1
Dahlén, Micael
1
Dell'Era, Claudio
1
Fainmesser, Italy P.
1
Fischer, Marc
1
Forza, Cipriano
1
Frattini, Frederico
1
Fruchter, Gila E.
1
Fu, Chunyan
1
Gokhale, Jayendra S.
1
Grimpe, Christoph
1
Gröppel-Klein, Andrea
1
Haase, Janina
1
Hamm, Ingo
1
Hanan, Mack
1
Hao, Andy W.
1
Helmers, Christian
1
more ...
less ...
Published in...
All
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
2
Trends richtig nutzen
Ofek, Elie
;
Wathieu, Luc
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
10
,
pp. 8-17
Persistent link: https://www.econbiz.de/10008658332
Saved in:
3
Are you ignoring trends that could shake up your business?
Ofek, Elie
;
Wathieu, Luc
- In:
Harvard business review : HBR
88
(
2010
)
7/8
,
pp. 124-131
Persistent link: https://www.econbiz.de/10008658589
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->