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~person:"Füller, Johann"
~subject:"Viral marketing"
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Viral marketing
Social Web
28
Social web
28
Innovation
14
Customer integration
10
Kundenintegration
10
Consumer behaviour
9
Konsumentenverhalten
9
Innovation management
7
Innovationsmanagement
7
Brand management
6
Markenführung
6
New product development
6
Produktentwicklung
6
Creativity
5
Kreativität
5
Crowdsourcing
4
Internet marketing
4
Online-Marketing
4
Brand image
3
Deutschland
3
Germany
3
Markenimage
3
Virales Marketing
3
Beziehungsmarketing
2
Brand
2
Competition
2
Dispute settlement
2
Innovation diffusion
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Innovationsdiffusion
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Innovationswettbewerb
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Knowledge
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Knowledge transfer
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Konfliktregelung
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Markenartikel
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Open Innovation
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Füller, Johann
Law, Chun Hung Roberts
13
Filieri, Raffaele
8
Loureiro, Sandra Maria Correia
8
Tan, Yong
8
Bigné Alcañiz, J. Enrique
7
Dwivedi, Yogesh Kumar
7
Lu, Shijie
7
Schweidel, David A.
7
Ye, Qiang
7
Akram, Umair
6
Berger, Jonah
6
Chu, Shu-Chuan
6
Gopinath, Shyam
6
Hennig-Thurau, Thorsten
6
Law, Rob
6
Liang, Sai
6
Moe, Wendy W.
6
Scott, David Meerman
6
Wallace, Elaine
6
Wiertz, Caroline
6
Xie, Karen L.
6
Adena, Maja
5
Fan, Weiguo
5
Flavián Blanco, Carlos
5
Hager, Anselm
5
Hong, Yili
5
Hu, Nan
5
Kim, Juran
5
Liu, Yong
5
Ranaweera, Chatura
5
Rita, Paulo
5
Stephen, Andrew T.
5
Wang, Qi
5
Wang, Xin
5
Adeola, Ogechi
4
Alavi, Shirin
4
Bartov, Eli
4
Bilal, Muhammad
4
Buil, Isabel
4
Buttle, Francis A.
4
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Published in...
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Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
3
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1
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
2
The dark and the bright side of co-creation : triggers of member behavior in online innovation communities
Gebauer, Johannes
;
Füller, Johann
;
Pezzei, Roland
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1516-1527
Persistent link: https://www.econbiz.de/10009757047
Saved in:
3
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
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