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~person:"Faircloth, James B."
~person:"Schmitt, Bernd"
~type_genre:"Reprint"
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Brand management
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Faircloth, James B.
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Brand management ; Vol. 1
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Brand management ; Vol. 2
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Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
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2
Creating local brands in multilingual international markets
Zhang, Shi
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924159
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3
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
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4
The effect of brand attitude and brand image on brand equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
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