//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fairley, Sheranne"
~person:"Winnen, Lothar"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Experiential marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Event marketing
3
Event-Marketing
3
Social Web
2
Social web
2
Australia
1
Australien
1
Automotive industry
1
Ball game
1
Ballsport
1
Bewertung
1
Controlling-Informationssystem
1
Darstellende Kunst
1
Deutschland
1
Evaluation
1
Germany
1
Internet usage
1
Internetnutzung
1
Kfz-Industrie
1
Management control system
1
Performing arts
1
South Korea
1
Sponsoring
1
Sponsorship
1
Sportmarketing
1
Sports marketing
1
Südkorea
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Fallstudie
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
4
Book section
4
Case study
3
Aufsatzsammlung
1
more ...
less ...
Language
All
German
2
English
1
Author
All
Fairley, Sheranne
Winnen, Lothar
Beech, John
2
Beverland, Michael B.
2
Colley, Marcel
2
Eisermann, Uwe
2
Kaiser, Sebastian
2
Kaspar, Robert
2
Löffler, Denny
2
Olberding, Julie Cencula
2
Wrobel, Alexander
2
Addeo, Felice
1
Alexander, Bethan
1
Alonso, Abel Duarte
1
Bagusat, Ariane
1
Bain, Jessie Kaitlin
1
Batt, Verena
1
Baumgartner, Günter
1
Becker, Marco
1
Bellelli, Piera
1
Bergner, Nele Marisa von
1
Bharwani, Sonia
1
Biebrach, Carolin
1
Bruhn, Manfred
1
Bühler, André
1
Cai, Liping A.
1
Canali, Silvia
1
Carneiro, Maria João
1
Carù, Antonella
1
Chadwick, Simon
1
Chung, Kevin Y. C.
1
Cobb, Steven A.
1
Cova, Bernard
1
Cudny, Waldemar
1
D'Angella, Francesca
1
Davidson, Rob
1
Davou, Konstantina
1
Derdenger, Timothy P.
1
Dillon, Katie
1
Drees, Norbert
1
more ...
less ...
Published in...
All
Events und Sport : Stand und Perspektiven der Eventforschung
1
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
1
Sport management review
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Eventevaluation : Event-Controlling mit Facebook Fan-Seiten ; eine quantitative Analyse anhand eines Praxisbeispiels
Winnen, Lothar
;
Wrobel, Alexander
;
Colley, Marcel
- In:
Praxisorientiertes Eventmanagement : Events erfolgreich …
,
(pp. 167-186)
.
2014
Persistent link: https://www.econbiz.de/10010469972
Saved in:
2
Möglichkeiten des Event-Controlling mit Facebook Fan-Seiten : eine quantitative Analyse anhand eines Praxisbeispiels
Winnen, Lothar
;
Wrobel, Alexander
;
Colley, Marcel
- In:
Events und Sport : Stand und Perspektiven der Eventforschung
,
(pp. 229-252)
.
2013
Persistent link: https://www.econbiz.de/10010204212
Saved in:
3
The Kia Amateur Australian Open : lessons for sponsor activation and event management
Fairley, Sheranne
;
Tyler, B. David
- In:
Sport management review
14
(
2011
)
1
,
pp. 25-32
Persistent link: https://www.econbiz.de/10008859165
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->