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~person:"Falcao e Cunha, Joao"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Food retailing
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Lebensmitteleinzelhandel
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Relationship marketing
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Advertising effects
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Classification
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Decision tree
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Entscheidungsbaum
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Marketing management
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Marketingmanagement
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Falcao e Cunha, Joao
Fearne, Andrew P.
6
Kenning, Peter
5
Devaraj, K.
4
Schröder, Hendrik
4
Sequeira, A. H.
4
Shenoy, Seema
4
Vlachos, Pavlos A.
3
Arce-Urriza, Marta
2
Azeem, Muhammad Masood
2
Baker, Derek
2
Bauer, Hans H.
2
Benner, Eckhard
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Camanho, A. S.
2
Diller, Hermann
2
Duffy, Rachel
2
Feller, Marc
2
Griffith, Garry Richard
2
Hellström, Daniel
2
Huddleston, Patricia
2
Jones, Brian
2
Kliebisch, Christoph
2
Lombart, Cindy
2
Louis, Didier
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Miguéis, Vera L.
2
Mounter, Stuart
2
Olsson, John
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Padhye, Grishma
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Peeroo, Swaleha
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Samy, Martin
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Terblanche, Nic S.
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Thurik, A. R.
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Trinh, Giang
2
Vakulenko, Yulia
2
Van den Poel, Dirk
2
Villano, Renato Andrin
2
Vrechopoulos, Adam P.
2
Wagner, Udo
2
Yamoah, Fred A.
2
Ziliani, Cristina
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009665058
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Modeling partial customer churn : on the value of first product-category purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009560541
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