//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fan, Fei"
~person:"Johnson, Johney"
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Advertising effects
4
Celebrity endorsement
4
Celebrity-Werbung
4
Werbewirkung
4
Werbung
4
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenimage
3
Brand management
2
Celebrity Endorsement
2
Markenführung
2
Advertisement
1
Attitude Towards Advertising
1
Attitude Towards Brand
1
Branding Models
1
Celebrity Brand Fit
1
Confidence
1
Hong Kong
1
Hongkong
1
Internalization Process
1
Internet marketing
1
Online-Marketing
1
Purchase Intention
1
Qualitative Methode
1
Qualitative method
1
Source attractiveness
1
Trustworthiness
1
Vertrauen
1
advertising effects
1
advertising persuasiveness
1
celebrities
1
celebrity endorsement
1
celebrity-brand congruency
1
meaning transfer model
1
online influencers
1
qualitative method
1
relational study
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Fan, Fei
Johnson, Johney
Huber, Frank
4
Meyer, Frederik
4
Chan, Kara
3
Arora, Nilesh
2
Banerjee, Neelotpaul
2
Davies, Fiona
2
Foroudi, Pantea
2
Garthwaite, Craig L.
2
Hussain, Shahzeb
2
Melewar, T. C.
2
Meng, Juan
2
Pan, Po-Lin
2
Parsad, Chandan
2
Prashar, Sanjeev
2
Priporas, Constantinos-Vasilios
2
Roy, Subhadip
2
Schaaf, Daniela
2
Schimmelpfennig, Christian
2
Singh, Ramendra Pratap
2
Thomas, Tijo
2
Tripathi, Vibhuti
2
Aa, Eva P. van der
1
Abbasi, Amir Zaib
1
Abedin, Mohammad Ishmam
1
Abirami, U.
1
Aggarwal, Aman
1
Aggarwal, Yash
1
Aggarwal-Gupta, Meenakshi
1
Agyapong, Gloria Kakrabah-Quarshie
1
Ahn, Sowon
1
Aileni, Vidyadhar Reddy
1
Akturan, Ulun
1
Amissah, George
1
Ang, Lay Hoon
1
Appiah-Nimo, Christina
1
Arman Hj Ahmad
1
Atik, Deniz
1
Avery, Elizabeth Johnson
1
more ...
less ...
Published in...
All
Vision : the journal of business perspective
2
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
3
The effect of celebrity trustworthiness on endorsement effectiveness : a comparison of congruence and hybrid model
Thomas, Tijo
;
Johnson, Johney
- In:
Vision : the journal of business perspective
23
(
2019
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10012161657
Saved in:
4
The impact of celebrity expertise on advertising effectiveness : the mediating role of celebrity brand fit
Thomas, Tijo
;
Johnson, Johney
- In:
Vision : the journal of business perspective
21
(
2017
)
4
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011833558
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->