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~person:"Fan, Fei"
~subject:"Advertising"
~subject:"Celebrity-Werbung"
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Advertising
Celebrity-Werbung
Advertising effects
2
Celebrity endorsement
2
Consumer behaviour
2
Konsumentenverhalten
2
Werbewirkung
2
Werbung
2
Brand image
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Hong Kong
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Hongkong
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Internet marketing
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Markenimage
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Online-Marketing
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Qualitative Methode
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Qualitative method
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Source attractiveness
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advertising effects
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advertising persuasiveness
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celebrities
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celebrity endorsement
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celebrity-brand congruency
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meaning transfer model
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online influencers
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qualitative method
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relational study
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Fan, Fei
Roy, Subhadip
15
Huber, Frank
8
Ilicic, Jasmina
8
Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Jain, Varsha
6
Arora, Nilesh
5
Singh, Ramendra Pratap
5
Usman, Osly
5
Agnihotri, Arpita
4
Alatas, Vivi
4
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Budzinski, Oliver
4
Carrillat, François A.
4
Chan, Kara
4
Clark, Timothy
4
D'Rozario, Denver
4
Franck, Egon
4
Hussain, Shahzeb
4
Liu, Matthew Tingchi
4
Meyer, Frederik
4
Nüesch, Stephan
4
Olken, Benjamin A.
4
Paladines, Cindy
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schaaf, Daniela
4
Um, Nam-Hyun
4
Webster, Cynthia M.
4
Abirami, U.
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Baxter, Stacey M.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Chandrasekhar, Arun G.
3
Daswani, Aarzoo
3
Dennis, Charles
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Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
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