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~person:"Fan, Fei"
~subject:"Advertising"
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Advertising
Advertising effects
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Fan, Fei
Huber, Frank
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Meyer, Frederik
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Chan, Kara
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Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
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