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~person:"Fang, Zheng"
~subject:"Mobilkommunikation"
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Mobilkommunikation
Mobile phone
6
Mobiltelefon
6
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5
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3
Mobile Marketing
3
Mobile business
3
Mobile marketing
3
Advertising effects
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Fang, Zheng
Asongu, Simplice
50
Asongu, Simplice A.
12
Nwachukwu, Jacinta C.
12
Björkegren, Daniel
10
Genakos, Christos
10
Valletti, Tommaso M.
9
Dabalen, Andrew
8
Grzybowski, Lukasz
7
Odhiambo, Nicholas M.
7
Zant, Wouter
7
Croke, Kevin
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Ghose, Anindya
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Nwachukwu, Jacinta
6
Qaim, Matin
6
Aker, Jenny C.
5
Baumüller, Heike
5
Gijón, Covadonga
5
Hoogeveen, Johannes
5
Kretschmer, Tobias
5
Luo, Xueming
5
Löschel, Andreas
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Morello, Robert
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Rodemeier, Matthias
5
Tsuji, Masatsugu
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Werthschulte, Madeline
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Ahmed, ACA, Asif
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Barwick, Panle Jia
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Birch, Nancy J.
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Culver, Jeffrey N.
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Czajkowski, Mikołaj
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Della Corte, Valerio
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Doria, Claudio
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Garín-Muñoz, Teresa
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Giachetti, Claudio
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Grissen, Darrell
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Haenssgen, Marco J.
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Han, Sang Pil
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Journal of service research : JSR
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MIT sloan management review
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Quantifying the Dynamic Effects of Service Recovery on Customer Satisfaction : Evidence from Chinese Mobile Phone Markets
Fang, Zheng
;
Luo, Xueming
;
Jiang, Minghua
-
2014
This study examines two issues which have challenged prior experimental or survey research: (1) whether the time-varying effects of service recovery on customer satisfaction may follow a long decay or short decay and (2) why and what service recovery efforts have a higher and quicker buildup,...
Persistent link: https://www.econbiz.de/10014039121
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2
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
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3
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
4
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
5
Quantifying the dynamic effects of service recovery on customer satisfaction : evidence from Chinese mobile phone markets
Fang, Zheng
;
Luo, Xueming
;
Jiang, Minghua
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10009782132
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