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~person:"Fantapié Altobelli, Claudia"
~person:"Gierl, Heribert"
~source:"econis"
~subject:"Brand management"
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ECONIS (ZBW)
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Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
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2017
Persistent link: https://www.econbiz.de/10011570378
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Positionierung von Produkten und Marken : Grundlagen und Fallbeispiele
Gierl, Heribert
- In:
Innovative Markenführung und -implementierung
,
(pp. 165-189)
.
2011
Persistent link: https://www.econbiz.de/10009349232
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