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~person:"Fantapié Altobelli, Claudia"
~person:"Piercy, Nigel"
~subject:"Brand"
~type:"book"
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Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer
Meister, Sandra
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2012
Persistent link: https://www.econbiz.de/10009542441
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