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~person:"Fantapié Altobelli, Claudia"
~person:"Piercy, Nigel"
~subject:"Competitive strategy"
~type_genre:"Textbook"
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Marketing strategy & competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte M.
-
2012
-
5th ed.
Persistent link: https://www.econbiz.de/10009261271
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2
Marketing strategy and competitive positioning
Hooley, Graham J.
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2008
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4th ed.
Persistent link: https://www.econbiz.de/10013481979
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