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~person:"Fantapié Altobelli, Claudia"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Markenimplementierung im Web 2.0
Fantapié Altobelli, Claudia
- In:
Innovative Markenführung und -implementierung
,
(pp. 371-394)
.
2011
Persistent link: https://www.econbiz.de/10009349206
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Chancen und Erfolgsfaktoren der Markenführung im Web 2.0
Fantapié Altobelli, Claudia
;
Hoffmann, Sascha
- In:
Erfolgreiches Management
,
(pp. 155-171)
.
2010
Persistent link: https://www.econbiz.de/10008669583
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