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~person:"Farah, Maya F."
~person:"Fu, Frank Q."
~subject:"Produktentwicklung"
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Produktentwicklung
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Fu, Frank Q.
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The moderating effect of perceived product innovativeness and product knowledge on new product adoption : an integrated model
Fu, Frank Q.
;
Elliott, Michael T.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 257-272
Persistent link: https://www.econbiz.de/10009787447
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2
Motivating salespeople to sell new products : the relative influence of attitudes, subjective norms, and self-efficacy
Fu, Frank Q.
;
Richards, Keith A.
;
Hughes, Douglas E.
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10008702743
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