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~person:"Faraji-Rad, Ali"
~person:"Houston, Michael J."
~subject:"Creativity"
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Uncertainty evokes consumers' preference for brands incongruent with their global-local citizenship identity
Ng, Sharon
;
Faraji-Rad, Ali
;
Batra, Rajeev
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 400-415
Persistent link: https://www.econbiz.de/10012492717
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