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~person:"Farhangmehr, Minoo"
~person:"Hünerberg, Reinhard"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
4
International marketing
4
Internationales Marketing
4
Country Image
2
Designation of origin
2
Herkunftsbezeichnung
2
Advertising effects
1
Brand extension
1
Brand image
1
Brand management
1
Consumer Behaviour Intentions
1
Consumer Ethnocentrism
1
Consumer goods marketing
1
Cosmopolitanism
1
Country Personality
1
Culture
1
Deutschland
1
Germany
1
Gert Jan Hofstede
1
International Marketing
1
Konsumgütermarketing
1
Kultur
1
Markenführung
1
Markenimage
1
Markentransfer
1
Marketing theory
1
Marketingtheorie
1
Materialism
1
National culture
1
Nationalkultur
1
Product Involvement
1
Standardisierung
1
Standardization
1
Structural equation model
1
Strukturgleichungsmodell
1
Werbewirkung
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Article in journal
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Farhangmehr, Minoo
Hünerberg, Reinhard
Diamantopoulos, Adamantios
12
Cleveland, Mark
8
Laroche, Michel
7
Westjohn, Stanford A.
6
Davvetas, Vasileios
5
Jakubanecs, Alexander
5
Magnusson, Peter
5
Manrai, Ajay K.
5
Nijssen, E. J.
5
Steenkamp, Jan-Benedict E. M.
5
Alden, Dana
4
Jin, Byoungho
4
Teng, Lefa
4
Bardhi, Fleura
3
Bartikowski, Boris
3
Coulter, Robin A.
3
Dens, Nathalie
3
Guo, Xiaoling
3
Halkias, Georgios
3
Kara, Ali
3
Kaynak, Erdener
3
Mooij, Marieke K. de
3
Papadopoulos, Nicolas G.
3
Punyatoya, Plavini
3
Riefler, Petra
3
Samiee, Saeed
3
Schlegelmilch, Bodo B.
3
Sichtmann, Christina
3
Strizhakova, Yuliya
3
Supphellen, Magne
3
Swoboda, Bernhard
3
Tsai, Wanhsiu Sunny
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Abratt, Russell
2
Aiello, Gaetano
2
Akram, Muhammad Shakaib
2
Apil, Ali Riza
2
Arslanagic-Kalajdzic, Maja
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Journal of Asian finance, economics and business : JAFEB
2
International journal of business and globalisation : IJBG
1
Journal of business research : JBR
1
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ECONIS (ZBW)
4
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Cosmopolitanism and the mediating effect of country image on consumers' ourchase, visit and investment intentions
Sousa, Ana
;
Nobre, Helena
;
Farhangmehr, Minoo
- In:
Journal of Asian finance, economics and business : JAFEB
6
(
2019
)
4
,
pp. 159-170
Persistent link: https://www.econbiz.de/10012428177
Saved in:
2
An empirical study about the influence of country personality and product involvement on consumer's purchase and visit intentions
Sousa, Ana
;
Nobre, Helena
;
Farhangmehr, Minoo
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
3
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011918923
Saved in:
3
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
Saved in:
4
Hofstede's dimensions of culture in international marketing studies
Soares, Ana Maria
;
Farhangmehr, Minoo
;
Shoham, Aviv
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 277-284
Persistent link: https://www.econbiz.de/10003429522
Saved in:
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