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~person:"Faria, João Ricardo"
~person:"Friedrichsen, Mike"
~person:"Kumar, Satish"
~subject:"Bibliographic coupling"
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Bibliographic coupling
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Faria, João Ricardo
Friedrichsen, Mike
Kumar, Satish
Donthu, Naveen
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Pattnaik, Debidutta
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Gustafsson, Anders
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The journal of services marketing
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ECONIS (ZBW)
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From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, Nitesh
;
Rasul, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 232-256
Persistent link: https://www.econbiz.de/10014313214
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2
Mapping of Journal of Services Marketing themes : a retrospective overview using bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Ranaweera, Chatura
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 340-363
Persistent link: https://www.econbiz.de/10013407505
Saved in:
3
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
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