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~person:"Farrag, Dalia Abdel Rahman"
~person:"Pich, Christopher"
~subject:"Markenführung"
~subject:"brand identity"
~type:"article"
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Markenführung
brand identity
Consumer behaviour
6
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Qualitative Methode
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Qualitative method
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Brand image
5
Markenimage
5
Brand management
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Market research
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Marktforschung
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Markenartikel
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brand image
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qualitative projective techniques
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Dienstleistungsqualität
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Einzelhandel
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Jugendliche
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Political marketing
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Qualitative research
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Farrag, Dalia Abdel Rahman
Pich, Christopher
Iglesias, Oriol
2
Ind, Nicholas
2
Markovic, Stefan
2
Spry, Louise
2
Adams, Frank G.
1
Ahmad, Usman
1
Alonso, Luis Enrique
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Arantola, Noora
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Dean, Dianne
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Eaton, Jessica
1
Elliot, Esi A.
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Escalante, Juan Esteban
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Godinho, Pedro Manuel Cortesão
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Guja Armannsdottir
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Gunawan, Sellan N.
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International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Qualitative market research : an international journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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Enhancing data collection methods with qualitative projective techniques in the exploration of a university's brand identity and brand image
Spry, Louise
;
Pich, Christopher
- In:
International journal of market research
63
(
2021
)
2
,
pp. 177-200
Persistent link: https://www.econbiz.de/10012492750
Saved in:
2
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
3
The young luxury consumer in Qatar
Farrag, Dalia Abdel Rahman
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10011806314
Saved in:
4
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
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