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~person:"Farsky, Mario"
~person:"Lynch, John G."
~subject:"Information"
~subject:"Meta-Analyse"
~type_genre:"Aufsatz in Zeitschrift"
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Farsky, Mario
Lynch, John G.
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Anridho, Nadia
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Eisend, Martin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Schmalenbach business review : sbr
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ECONIS (ZBW)
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The past, present, and future of measurement and methods in marketing analysis
Ding, Yu
;
DeSarbo, Wayne
;
Hanssens, Dominique M.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
Saved in:
2
The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
Saini, Yvonne K.
;
Lynch, John G.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 702-705
Persistent link: https://www.econbiz.de/10011597037
Saved in:
3
Turning good ideas into bad news : the effect of negative and positive sponsorship information on sponsors' brand image
Schnittka, Oliver
;
Sattler, Henrik
;
Farsky, Mario
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10009767231
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