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~person:"Farsky, Mario"
~person:"Park, C. Whan"
~person:"Romaniuk, Jenni"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
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Farsky, Mario
Park, C. Whan
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Industrial marketing management : the international journal for industrial and high-tech firms
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Including emerging markets, services, durables, B2B and luxury brands
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012814856
Saved in:
2
Brand equity of defectors and never boughts in a business financial market
Bogomolova, Svetlana
;
Romaniuk, Jenni
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1261-1268
Persistent link: https://www.econbiz.de/10008807140
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