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~person:"Faseur, Tine"
~person:"Morris, Jon D."
~subject:"Werbewirkung"
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Werbewirkung
Emotion
12
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9
Advertising
6
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6
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6
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6
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3
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2
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Faseur, Tine
Morris, Jon D.
Septianto, Felix
15
Gierl, Heribert
8
Phau, Ian
7
Wen, Taylor Jing
7
Pelsmacker, Patrick de
6
Geuens, Maggie
5
Sar, Sela
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Wu, Linwan
5
Bandyopadhyay, Argho
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Dewitte, Siegfried
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Nallaperuma, Kaushalya
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Poels, Karolien
4
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3
Bae, Mikyeung
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Das, Gopal
3
Dodoo, Naa Amponsah
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Drolet, Aimee
3
Huhmann, Bruce A.
3
Janssens, Wim
3
Kareklas, Ioannis
3
Kemp, Elyria
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Kidwell, Blair
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Li, Shanshi
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Lwin, Michael
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Mattila, Anna S.
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Morton, Cynthia R.
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Pedersen, Paul M.
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Reid, Leonard N.
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Yoon, Hye Jin
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2
Anghelcev, George
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Antonetti, Paolo
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
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1
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ECONIS (ZBW)
9
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1
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
2
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
3
The effects of nostalgia cues in sexual health advertising
Morton, Cynthia R.
;
Williams, Sabrina
;
Morris, Jon D.
- In:
Health marketing quarterly
37
(
2020
)
3
,
pp. 207-221
Persistent link: https://www.econbiz.de/10012313093
Saved in:
4
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
5
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
6
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng
;
Morris, Jon D.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
Saved in:
7
On the effectivensss of ego- and other-focused ad-evoked emotions : the moderating impact of product type and personality
Faseur, Tine
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 529-546
Persistent link: https://www.econbiz.de/10009581799
Saved in:
8
Communicating the right emotion to generate help for connected versus unconnected others
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649035
Saved in:
9
Promoting help for victims of child abuse : which emotions are most appropriate to motivate donation behavior
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649109
Saved in:
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