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~person:"Fassnacht, Martin"
~person:"Karray, Salma"
~subject:"Preismanagement"
~type_genre:"Aufsatz im Buch"
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Handbuch Multi-Channel-Marketing
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The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
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Preismanagement im Rahmen des Multi-Channel-Marketings
Fassnacht, Martin
;
Stallkamp, Christian
;
Winkelmann, Rebecca
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 473-492)
.
2007
Persistent link: https://www.econbiz.de/10003435066
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