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~person:"Fassnacht, Martin"
~person:"Li, Lin-jun"
~subject:"Preismanagement"
~type_genre:"Aufsatz im Buch"
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Handbuch Multi-Channel-Marketing
1
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
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ECONIS (ZBW)
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Preismanagement im Rahmen des Multi-Channel-Marketings
Fassnacht, Martin
;
Stallkamp, Christian
;
Winkelmann, Rebecca
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 473-492)
.
2007
Persistent link: https://www.econbiz.de/10003435066
Saved in:
2
Pricing strategy of mixed traditional and online distribution channels based on Stackelberg game
Li, Lin-jun
;
Huang, Xiao-yuan
;
Yu, Li-ping
;
Xu, Bo
- In:
Internet and network economics : first international …
,
(pp. 680-687)
.
2005
Persistent link: https://www.econbiz.de/10003276814
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